Rather than spending huge amounts on marketing through via expensive media channels like television, magazines or billboards, many retailers are resorting to most cost-effective advertising methods.
One method of marketing that many stores overlook is that point of sale marketing inside their store. By making improvements to the way they highlight special offers or promotions, retailers may find that they make more revenue per customer that enters their store.
This article suggests strategies that retailers could use to boost their in-store marketing.
Make It Obvious
The cost of posters, promotional badges and in-store signage is relatively cheap when compared to media-based marketing, so it is certainly worth making it obvious that a promotion is going on. Use bright colours, big fonts and put as many posters up as possible. If customers are able to read about offers whilst walking past the store they may be more inclined to enter and even buy a product.
Retail staff, especially those working on the checkout, should be trained to ask customers whether they would like to take advantage of an offer. Many stores place small products that are on offer right by the checkout so that customers can pick it up on impulse after checkout staff ask them if they would like to.
Many retailers play music for their staff and customers through speakers attached to their ceiling. These speakers also provide the perfect opportunity for cheap in-store marketing. It should be relatively easy to organise for a staff member to announce a special offer over the tannoy or for pre-recorded advertisements to play on an intermittent basis. Many of Britain's supermarkets utilise this strategy particularly well.
Putting more effort into these marketing techniques could result in a more cost-effective overall marketing campaign.
About the author: David Smith is a part-time writer and loves to travel a lot. Here he has given some ideas on how to promote an offer in-store for promotional badges from Big.